DIRTY

From source to shelf, DIRTY is a story worth showing — but a supply chain is hard to picture. Throughline turns how a product is made and distributed into a single, clear visual map: one that a customer, partner, or investor can follow at a glance and explore in depth. The work below shows how we take a complex, moving system and make it legible, memorable, and unmistakably yours.

How we'd approach this together

A good map isn't a diagram of everything — it's a deliberate story about how your product comes to life and reaches people. Here's how we'd build yours.

1. Trace the real journey

We map DIRTY's actual path end to end — sourcing, making, packing, moving, shelf — with the people who run each step. We separate what matters to your audience from operational detail, and pin down the moments worth showing.

2. Choose the map's point of view

Every great map has an argument. We decide what yours should make a viewer feel — craft, transparency, scale, sustainability — and shape the route, the metaphor, and the language around that one idea.

3. Design the visual system

We design the map itself: a distinctive visual language, iconography for each stage, and a layout that guides the eye from origin to destination. Built to work as a hero graphic, a scroll, or an interactive experience, depending on where it lives.

4. Make it move

Static maps inform; moving ones stick. We add interaction and motion — hover to reveal, follow the flow, zoom into a step — so the journey feels alive and rewards curiosity without overwhelming it.

5. Build it to travel

We deliver the map in the formats you actually need — site, deck, packaging, event screen — with the source files and a system your team can extend as the product and the network grow.

The result: one map that finally shows the whole of DIRTY — how it's made, how it moves, and why that story is worth telling.

Selected project examples

Defense

U.S. Naval Facilities Engineering Systems Command (NAVFAC)

Communications

Culture & Change

Strategy

System Design

Training & Learning

The Ashore Cyber Framework map was developed as a communication tool for the Naval Facilities Engineering Systems Command (NAVFAC) and served as a visual metaphor for a cyber awakening.

Selected project examples

Civilian

U.S. Department of Energy

Communications

Strategy

Throughline partnered with the U.S. Department of Energy’s Office of the Chief Information Officer (OCIO) to create an interactive visualization that translated a complex organizational structure into a clear, shared framework, improving stakeholder understanding and engagement.

Selected project examples

Defense

Aviation LOGCELL

Strategy

Communications

Training & Learning

Customer Experience

Branding

Throughline developed the LOGCELL program for the Naval Supply Systems Command (NAVSUP) and Naval Air Systems Command (NAVAIR) to solve mission-critical supply chain problems. Today, NAVSUP's goal of 100% aircraft uptime is achievable as stakeholders from the Navy and private sector work together.

Selected project examples

Commercial

Next5

Branding

Communications

Strategy

UI/UX Design

Visual Design

Through a cohesive design system, Throughline helped Next5’s brand and value proposition come to life through one visual language.

Selected project examples

Defense

U.S. Naval Supply Systems Command (NAVSUP)

Culture & Change

Customer Experience

Strategy

Training & Learning

Visual Design

Over six months, Throughline helped shift the culture at Naval Supply Systems Command Fleet Logistics Center (NAVSUP FLC) Jacksonville by reengineering business processes that enabled transparent conversations about day-to-day challenges.