Simplifying Complexity to Support the Warfighter

Ever wonder how more than 190,000 sailors, Marines, civilians, and contractors work together to support Naval Aviation? The Naval Aviation Enterprise (NAE) is at the heart of the extensive collaboration required to have aircraft ready to accomplish any mission.

Our company's origins stem from the Navy; over 20 years, we have become a strategic partner in organizing and aligning their stakeholders, data, and decision platforms.

We were thrilled when asked by the Naval Supply Systems Command (NAVSUP) and Naval Air Systems Command (NAVAIR) to bring together stakeholders in a complex supply chain that made it difficult for leaders to achieve the kind of holistic view that would enable better, faster decision-making to ensure more planes were flying more often.  

We approached the challenge by embarking on a strategy of define, develop, prototype, validate, deliver, and scale. Working with the joint NAVSUP and NAVAIR team, we identified stakeholders and conducted hundreds of interviews and in-depth field work to gather data. This enabled us to document issues, define the current state, and identify information gaps.

A Successful LOGCELL Thinking Rollout

The concept of Aviation LOGCELL was designed to overcome readiness challenges facing NAE. As NAVSUP and Throughline co-created a path forward, the idea of LOGCELL Thinking came to the fore, guiding efforts and informing the creation of the playbook and branding and communications strategies.

Brand Strategy

We cultivated a strategy to articulate the value of LOGCELL Thinking as a key strategic enabler that communicates to users, stakeholders, and customers about why a cohesive collaboration methodology is the key to readiness.
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Bringing together data and stakeholders from both the NAE and original equipment manufacturers (OEMs) in a deliberate way allowed NAVSUP to drive toward a goal of 100% uptime for aircraft. As a direct result of this work, NAVSUP has experienced backorder reduction, cost avoidance, reduced customer wait time, and increased repair coverage.