Visualizing Complex, Data-Driven Content

Highly regarded technology leader and innovator Bryan Ware founded Next5 to strategically advise leading companies to develop, acquire, and protect game-changing technologies. With a focus on the intersection between emerging technologies and global competition, Next5 serves company executives, technology investors, and policy makers as they plan for the next five years and beyond.

Prior to founding Next5, Bryan was the first presidentially appointed director of cybersecurity at CISA. He realized the need for a strategic partner to help establish his company with a brand strategy and identity, a website, a visual design system, and comprehensive offerings. Our strategists and designers worked closely with the Next5 team to create a cohesive visual language and design the company’s website, newsletter, infographics, event invitations, and presentation materials.

Throughline created a design system in lieu of a traditional style guide and templated collateral to expedite the launch of the company and rollout of new offerings and programs.

The team at Next5 was able to take components of the design system and produce content and collateral to be distributed on social media and to key clients. Our solution empowered Next5 to create exactly what they needed while also ensuring its materials were on-brand, polished, and well-designed.