Creating a Seamless CX for All Learners

Cisco is the worldwide leader in information technology, specializing in switches, routers, cybersecurity, and IoT. With $49 billion in annual revenue and 80,000 employees, Cisco is one of the largest IT companies in the world, ranking 63 on the Fortune 100.

People learn in many ways, with different personality types in turn affecting these learning styles. Cisco, a networking hardware, software, and telecommunications company, needed a way to standardize the various types of learners that engage with their teaching and learning management platforms.

Throughline worked with Cisco to generate a “deck of cards” depicting the various ways in which a person learns, along with different characteristics about their current employment situation, motivation attributes, and other personal characteristics. Cisco then assigned the cards to individual learners, whom they steered through Cisco’s ideal learning pathway.

To make this happen, the Throughline team conducted extensive research through a set of interviews and other information-gathering techniques. With the important information in hand, Throughline designers created a set of visuals to correspond to each learner-type characteristic, which made the cards more visceral and tangible.

In developing these cards and outlining an initial analysis of Cisco learners, we provided a foundational system that allows Cisco to create a more seamless CX for learners, while also staying up to date with learner trends to maintain Cisco’s reputation as a premier IT education provider.