Deloitte AI Strategic Growth Offering

A Dynamic, Immersive Learning Experience

Known for its innovative strategies and a robust AI product offering, Deloitte stands as a trusted partner for clients navigating complex challenges. As generative AI continues to integrate into our society, Deloitte plays a pivotal role in educating and empowering not only its clientele but also the broader public on incorporating generative AI into their lives and workplaces.

Intent

GenAI for All was designed to explain the intricacies of generative AI in a manner accessible to individuals with varying levels of AI understanding. With a significant focus on highlighting its transformative capabilities, Deloitte aimed to demonstrate how generative AI can be harnessed to yield unparalleled insight, efficiency, and innovation. Deloitte’s ultimate goal was to ensure that all Deloitte employees are using the same language and share an understanding of their approach to generative AI.

Throughline’s strategists and designers collaborated with the Deloitte AI SGO team, crafting a cohesive script, conceptualizing visual metaphors for various aspects of generative AI, creating storyboards, and then animating visuals into a captivating, continuously scrolling narrative.

Deloitte now has a powerful tool that not only educates their people, but also serves as an asset in aiding clients to better comprehend the application of generative AI, absorb actionable insights, and recognize the ways in which Deloitte can serve them with the help of generative AI.

IMPACT

GenAI for All has transformed learning modules, seamlessly engaging users in a captivating journey through the nuances of generative AI.

Its dynamic design fosters an immersive educational experience, effectively clarifying the complexities of the subject.

DISCIPLINES

Communications
Communications
Customer Experience
Customer Experience
Innovation
Innovation
Training & Learning
Training & Learning
UI/UX Design
UI/UX Design
Visual Design
Visual Design

Throughline CAREERS

We’re a tight-knit team of dreamers, thinkers, doers and leaders who thrive in exploring what’s beyond the box.

Join us